Posts Tagged ‘Web Development’



Going Green at Interactivity Marketing

“Going green”: a concept that is spreading like wildfire (in the best sense of the phrase, of course). As people are becoming increasingly aware of the state of our environment, many are eager to pitch in and do what they can. Thanks to our project manager and our creative director, that now includes our office [...]

An Increase in Blogging

It should come as no surprise that companies are using blogs. A lot. In fact, blogs fill a specific niche that other forms of social media do not. It is estimated that this year just over one in three companies have a public-facing blog used for marketing (which is expected to rise to 43% by [...]

Facebook Introduces ‘Places’ Feature

Statuses, updates, posts: while they may let you know what a friend is doing, they don’t have the ability to inform exactly where they are. Just when you thought Facebook couldn’t put you in even closer contact with your friends, they went ahead and introduced the Places feature: mobile GPS technology that announces an exact [...]

Measuring Your Brand’s Social Media Health

Let’s face it: we all like to succeed. And our social media is no exception; while it can be easily measured with various indicators such as voice, reach, retweets and comments, measuring without an overall objective won’t bring you any closer to success. You need to be able to gauge its success, measure it, and see that it remains healthy.

The Rise of Social Network Usage

Social network usage, which has rapidly increased in popularity, will rise sharply in 2010. 127 million people (roughly 57% of all domestic internet users) will visit social network sites on a monthly basis in the United States by the end of the year. A 16% increase since 2009, it is projected that by 2014, 65.8% [...]

Vitrue Publisher 2.0

Vitrue, a social media management company, has announced the newest addition to their enhanced Virtue SRM (social relationship management): Vitrue Publisher 2.0. Perhaps one of the most intriguing features of Vitrue Publisher 2.0—in addition to managing multiple Facebook pages—is the support for Facebook’s Open Graph API. As the new ‘Like’ button is driving a considerable [...]

Facebook’s Pricy Patents

Facebook has recently acquired a $40 million set of patents on social networking that cover social app functions (ranging from friend lists to the news feed) from Friendster. Friendster has been awarded a wide array of social networking patents over the last decade and, according to VentureBeat, there are 18 patents in all. These patents [...]

Are You The Most Influential Person On The Web?

On July 6, 2010, Fast Company Magazine unveiled The Influence Project to determine who the most influential online people are right now. Participants will have their picture featured in the November issue of the magazine as part of a photo spread, with bigger pictures for those who demonstrate the most influence. The magazine describes influence [...]

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