Posts Tagged ‘twitter’



The Not-So-Inevitable Social Break-Up:

This Valentine’s Day companies are taking a closer look at the relationship they have with consumers. While most are focusing on growing a future with their customers, one company, ExactTarget, is taking a look at the dreaded break-up. The “Social Break-Up” to be exact. In a study published earlier this month , ExactTarget takes a look at the reasons consumers unsubscribe from email, Facebook and Twitter.

We Have ALL Been Here!

How many of you can see this picture, and totally relate? Working for any company that directly works for others, you want to do the best to provide for your clients every need, want, and whim. Lets face it, sometimes things fall through the cracks. We all have those 1 or 5 clients that are [...]

Hardees, Carl’s Jr. Launch Mobile Apps With Check-ins

NEW YORK (AdAge.com) — Add two more to the list of marketers trying to emulate Foursquare: fast-food chains Hardee’s and Carl’s Jr. The two CKE Restaurant fast-food chains are launching their own loyalty mobile apps to reward customers for “checking in” at any one of their 3,000 locations around the country. The app, for iPhones [...]

We live in a Twitter-iffic world….

Twitter is slowly revolutionizing the way in which we communicate. You can tell which of your Facebook friends also have Twitter, and use it regularly. If you think about it, you don’t realize how long your normal, everyday thoughts are, until you are given a limit of characters in which to express that thought. I [...]

Generating Business from Location-Based Social Networks

The time has come for those of you business owners who aren’t utilizing location-based social networks to jump on board. Google Local, Twitter Places, and now Facebook allow users to “check in” to a location and reveal their thoughts/opinions. Equally impressive is the influential ability of one customer; one good review can lead to another, and so on and so forth. Before you know it, you’ve generated a large amount of business from your customers’ opinions.

The Growth of Online Advertising

Talk about your significant expansion: online advertising—targeting anything and everything involving social media—is expected to grow 14% next year to $51.9 billion. Email advertising will increase by 9% to $16 billion, advertising in video streams will increase by 60% to $5.6 billion, and online promotions will increase by 10% to $24 billion.

An Increase in Blogging

It should come as no surprise that companies are using blogs. A lot. In fact, blogs fill a specific niche that other forms of social media do not. It is estimated that this year just over one in three companies have a public-facing blog used for marketing (which is expected to rise to 43% by [...]

Measuring Your Brand’s Social Media Health

Let’s face it: we all like to succeed. And our social media is no exception; while it can be easily measured with various indicators such as voice, reach, retweets and comments, measuring without an overall objective won’t bring you any closer to success. You need to be able to gauge its success, measure it, and see that it remains healthy.

The Rise of Social Network Usage

Social network usage, which has rapidly increased in popularity, will rise sharply in 2010. 127 million people (roughly 57% of all domestic internet users) will visit social network sites on a monthly basis in the United States by the end of the year. A 16% increase since 2009, it is projected that by 2014, 65.8% [...]