Posts Tagged ‘Social Networking’



Measuring Your Brand’s Social Media Health

Let’s face it: we all like to succeed. And our social media is no exception; while it can be easily measured with various indicators such as voice, reach, retweets and comments, measuring without an overall objective won’t bring you any closer to success. You need to be able to gauge its success, measure it, and see that it remains healthy.

The Rise of Social Network Usage

Social network usage, which has rapidly increased in popularity, will rise sharply in 2010. 127 million people (roughly 57% of all domestic internet users) will visit social network sites on a monthly basis in the United States by the end of the year. A 16% increase since 2009, it is projected that by 2014, 65.8% [...]

Vitrue Publisher 2.0

Vitrue, a social media management company, has announced the newest addition to their enhanced Virtue SRM (social relationship management): Vitrue Publisher 2.0. Perhaps one of the most intriguing features of Vitrue Publisher 2.0—in addition to managing multiple Facebook pages—is the support for Facebook’s Open Graph API. As the new ‘Like’ button is driving a considerable [...]

Facebook’s Pricy Patents

Facebook has recently acquired a $40 million set of patents on social networking that cover social app functions (ranging from friend lists to the news feed) from Friendster. Friendster has been awarded a wide array of social networking patents over the last decade and, according to VentureBeat, there are 18 patents in all. These patents [...]

Are You The Most Influential Person On The Web?

On July 6, 2010, Fast Company Magazine unveiled The Influence Project to determine who the most influential online people are right now. Participants will have their picture featured in the November issue of the magazine as part of a photo spread, with bigger pictures for those who demonstrate the most influence. The magazine describes influence [...]

Gaining Quality Facebook Fans

Let’s face it: we all love seeing the fan numbers increase on our Facebook pages. And while there are many tactics for attracting more, it’s important to bear in mind that those numbers don’t reflect an ensured return on investment. You may have an abrupt increase of a thousand or so fans (and it’ll end [...]

Facebook Lawsuit

Facebook creator Mark Zuckerberg is currently facing a breach of contract lawsuit filed by Paul D. Ceglia, a designer who was hired to develop a website (Facebook) for $1,000.00 in 2003. Ceglia claims that Zuckerberg signed a contract entitling him to a 50% stake in the final product. While validity of the contract is currently [...]

J.C. Penney’s Newest Marketing Tool

Let’s face it: we’re an impatient generation of consumers. We want things fast and efficiently, and avoid driving, sales haggling, and in-store purchases in general. When you think about it, why would we want to spend the time and gas money? Considering technology has made it possible to browse and buy electronics, jewelry, and basically any good known to man—even groceries!—online , why would clothes be any different?

BP Facebook Controversy

Controversy-prone Facebook strikes again. Major debate surrounds the temporary disablement of a 700,000-person-strong page titled ‘The Boycott BP page’, which attempts to dissuade the public from purchasing from the company (due to the devastating oil spill in the Gulf of Mexico). Though said to have been an automated error, the page was restored shortly after complaints.