Facebook Inc.’s estimated worth is now bigger than Ebay Inc.’s valuation, making it the third- largest U.S. Internet business and underscoring the growing allure of social media for investors. Facebook’s stock is trading at more than $16 on SecondMarket Inc., an exchange for shares of privately held companies, said a person familiar with the latest [...]
Posts Tagged ‘Social Marketing’
Facebook Passes eBay in Value, Becoming No. 3 U.S. Web Company
Tags: Ad Age, brand awareness, E*trade, Email Marketing, Facebook, Google, Interactivity Marketing, Marketing, Myrtle Beach Social Media, Online Marketing, Social Marketing, Social Media, Social Networking
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Hardees, Carl’s Jr. Launch Mobile Apps With Check-ins
NEW YORK (AdAge.com) — Add two more to the list of marketers trying to emulate Foursquare: fast-food chains Hardee’s and Carl’s Jr. The two CKE Restaurant fast-food chains are launching their own loyalty mobile apps to reward customers for “checking in” at any one of their 3,000 locations around the country. The app, for iPhones [...]
Tags: Android Phones, Carl's Jr, Check-ins, CKE Restaurants, Facebook, Happy Star Rewards, Hardees, iPhones, Marketing, Monile Apps, Networking, Social Marketing, twitter
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We live in a Twitter-iffic world….
Twitter is slowly revolutionizing the way in which we communicate. You can tell which of your Facebook friends also have Twitter, and use it regularly. If you think about it, you don’t realize how long your normal, everyday thoughts are, until you are given a limit of characters in which to express that thought. I [...]
Tags: brand awareness, Facebook, Interactivity Marketing, Myrtle Beach Online Marketing, Myrtle Beach Social Media, Social Marketing, Social Networking, Tweets, twitter, web design
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GrabTheDeal.com
Interactivity Marketing announces the launch of Grab The Deal is slated for November 1, 2010. Signup to stay in the loop at http://www.GrabTheDeal.com
Tags: Ad Age, Facebook, Interactivity Marketing, iPad, iPhone, Marketing, Myrtle Beach, Myrtle Beach Ad Agency, Myrtle Beach Marketing, Myrtle Beach Online Marketing, Myrtle Beach Social Media, Myrtle Beach YMCA, Online Marketing, SEO, Social Marketing, Social Media, Social Networking, Tweets, web design, Web Development, YMCA
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Campbell’s Soup Revamping Advertising Campaign
When you think of soup, surely Campbell Soup comes to mind. Let’s face it: they’re a major brand with hundreds of different options/flavors that has been around for decades. A recent drop in sales (by 5% in the fourth quarter), however, has their advertising executives eager to revamp; $100 million in revamping, to be exact. Reports show that the company has spent $236 million in advertising last year (excluding online), and $97 million through June of this year.
Tags: Ad Campaign, BBDO, brand awareness, Campbell's Soup, Demographics, Marketing, Online Marketing, Print Ads, Progresso, SEO, Social Marketing, Young & Rubicam
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Undervaluing Social Media for Customer Service
While social media is on the rise (acquiring new customers and increasing brand awareness), few brands are using social media channels for customer-service objectives. Surveyed top-brand senior-level marketing executives consider the most important objectives for social media to be: • New Customer Acquisition: 30.10% • Drive Brand Awareness: 26.50% • Retain Existing Customers: 24% • [...]
Tags: brand awareness, Myrtle Beach Social Media, Online Marketing, SEO, Social Marketing, Social Networking
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Measuring Your Brand’s Social Media Health
Let’s face it: we all like to succeed. And our social media is no exception; while it can be easily measured with various indicators such as voice, reach, retweets and comments, measuring without an overall objective won’t bring you any closer to success. You need to be able to gauge its success, measure it, and see that it remains healthy.
Tags: brand awareness, Facebook, Marketing, Myrtle Beach Marketing, Myrtle Beach Online Marketing, Myrtle Beach Social Media, Online Marketing, SEO, Social Marketing, Social Media, Social Networking, Tweets, twitter, Web Development
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The Rise of Social Network Usage
Social network usage, which has rapidly increased in popularity, will rise sharply in 2010. 127 million people (roughly 57% of all domestic internet users) will visit social network sites on a monthly basis in the United States by the end of the year. A 16% increase since 2009, it is projected that by 2014, 65.8% [...]
Tags: Facebook, Marketing, Myrtle Beach Marketing, Myrtle Beach Online Marketing, Myrtle Beach Social Media, Online Marketing, SEO, Social Marketing, Social Media, Social Networking, twitter, Web Development
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Are You The Most Influential Person On The Web?
On July 6, 2010, Fast Company Magazine unveiled The Influence Project to determine who the most influential online people are right now. Participants will have their picture featured in the November issue of the magazine as part of a photo spread, with bigger pictures for those who demonstrate the most influence. The magazine describes influence [...]
Tags: Digital Media, Facebook, Fast Company Magazine, iPad, iPhone, iPod, Myrtle Beach Online Marketing, Myrtle Beach Social Media, Online Marketing, Social Influence, Social Marketing, Social Media, Social Networking, Tweets, twitter, Web Development
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