It has been common knowledge that babies sell things. Until recently, those “things” weren’t as wide ranged as they are today. Here are some of the best commercials with babies that are out there. Do they influence your decision to buy the products? What about the commercials makes you want to buy? Is it strictly because of the “warm and fuzzies”? Or does the “Awwwww” factor come to play? Maybe the baby reminds you of a baby you know, does that influence the decision?

We all know of the E*Trade baby!
http://www.youtube.com/watch?v=Fmw23Ad9aLM&feature=player_profilepage

What about the new printer baby?
http://www.youtube.com/watch?v=I5s1QNfXGn4

http://www.youtube.com/watch?v=qqZGj6VLSGg

http://www.youtube.com/watch?v=qqZGj6VLSGg

Their new tagline: “It’s amazing what soup can do.”

Their new ads, which will not challenge rival company Progresso, will show how consumers from all walks of life turn to Campbell’s Soups to reach a “happier place”. They’re different from past efforts in that they don’t just focus on bestsellers (such as chicken noodle and tomato soups), they features products like Healthy Request, Select Harvest, Chunky, and microwavable cups and bowls. Campbell’s wants to introduce consumers to the different ways that they can cook with or serve their soups, as well as the ingredients that go in/out of them (for example, they cut the amount of sodium in condensed soups this year).

Campbell’s is targeting kids, adults and seniors in their new strategies. Since they have tweaked their portfolio over the years, consumers might not be aware of all the changes and new products; the campaign will focus on the variety and quality of the company. A total of fifteen spots (focusing on different soup offerings) will air through March, and print ads will be running in popular cooking, shelter, sports and women’s magazines. The New York offices of BBDO and Young & Rubicam are the two lead agencies working on the account, handling all creative duties.

Experts say that with the most recent round of soup wars turning some consumers off to the category, this less aggressive approach will be a good way to help tune them back in.

• New Customer Acquisition: 30.10%
• Drive Brand Awareness: 26.50%
• Retain Existing Customers: 24%
• Other: 18.10%
• Offer Customer Service: 1.20%

Thanks to our project manager and our creative director, that now includes our office here at Interactivity Marketing. No, we’re not all driving hybrid cars or using solar power, but we are making one tiny—yet important—change: recycling. Water and soda bottles, plastic cups (including fast food products), plastic silverware, paper, and boxes/cardboard are all placed into a separate container and sent over to a local recycling center. It might not seem like much to some, but hey—it all contributes to the big picture.

Here are some other ways that you can “go green”:

• Cut down your energy costs: set that thermostat a few degrees lower in the winter and a few degrees higher in the summer. Save yourself a few bucks by bundling up with a blanket in January and using those ceiling fans in August.
• The same concept applies to your clothes: use cold water whenever possible (as 85 percent of the energy used to machine-wash clothes goes to heating the water) and use a drying rack instead of your dryer.
• There are three major reasons to walk or bike instead of drive: exercise (which everyone could use more of!), gas costs (use that $30 per week toward groceries or bills), and less air pollution. If you have to drive, carpool. If you have the time to walk, do.
• Buy locally raised, humane, and organic meat, eggs and dairy whenever you get the chance. In addition to the health benefits, purchasing from local farmers keeps money in the local economy. Your body and your wallet will thank you.
• Avoid bottled water. I repeat: avoid bottled water! Purchase a re-usable water bottle (preferably aluminum rather than plastic) and fill it up with tap water whenever you need it. Your teeth will get the fluoride they need and you’ll avoid contributing to the large amounts of container waste from bottle water.
• Instead of tossing your old cell phone or computer, recycle it. E-waste contains mercury and other toxics, and is a growing environmental problem.
• Make your own non-toxic cleaning products; it’s simple to do! Baking soda, vinegar, lemon and soap will do the trick and you will save yourself money.

To get the most out of your social media measurements, follow these seven steps:

1) You need a goal. Know why you are engaging in social media in the first place to help you dictate not only what you do, but how you measure what you do.
• If your goal is to drive awareness, you will be looking at metrics like share of voice, reach, readership and engagement with content (measured in action vs. views)
• If your goal is to create better products and conduct market research, you will need to focus on top market trends and satisfaction with various competitive products

2) Your departments need to be on the same page. Necessary departments need to work as units toward a common goal to ensure success; this means communicating and sharing the right metrics with the right people on demand (for example, creating a dashboard that’s easily visible by every department).

3) Context must be considered. Always make sure to look at metrics over time and inside of a competitive landscape (if you know your share of social media conversation is 35, what does that mean compared to your competitors’ shares or their change over time?).

4) Choose the correct platform. Consider aspects such as data (determine which channels you are going to measure?), reports (identify how you want to share and present information), budget (figure out whether you have a budget or can only afford free tools), and ease of use (consider productivity-boosting alerts and workflow modules, automation and advanced analytics).

5) Audit social media. Note where you and your competitors are today and use this as a baseline against which you will measure at least once per month.

6) Research your channels. To get the most out of your social media analysis, you must dig deeper: evaluate performance by channel, for yourself and for your competitors, to find which selections are performing well and to help give your numbers specific context.

7) A/B testing. If you have several campaigns out there and are curious about what content is getting the best response, social media measurement can help you to conduct the right analysis to figure out what’s working and what isn’t. You can measure the public’s opinion of things you try.