Posts Tagged ‘SEO’



What is it about babies?

They are cute, funny, adorable, and they have the uncanny ability to sell things. They are better sales people than the most seasoned veterans. How is it that you would trust a baby to sway your investment decisions, but have a hard time trusting the 50+ year old suit and tie? Why is it that [...]

GrabTheDeal.com

Interactivity Marketing announces the launch of Grab The Deal is slated for November 1, 2010. Signup to stay in the loop at http://www.GrabTheDeal.com

Campbell’s Soup Revamping Advertising Campaign

When you think of soup, surely Campbell Soup comes to mind. Let’s face it: they’re a major brand with hundreds of different options/flavors that has been around for decades. A recent drop in sales (by 5% in the fourth quarter), however, has their advertising executives eager to revamp; $100 million in revamping, to be exact. Reports show that the company has spent $236 million in advertising last year (excluding online), and $97 million through June of this year.

Undervaluing Social Media for Customer Service

While social media is on the rise (acquiring new customers and increasing brand awareness), few brands are using social media channels for customer-service objectives. Surveyed top-brand senior-level marketing executives consider the most important objectives for social media to be: • New Customer Acquisition: 30.10% • Drive Brand Awareness: 26.50% • Retain Existing Customers: 24% • [...]

Going Green at Interactivity Marketing

“Going green”: a concept that is spreading like wildfire (in the best sense of the phrase, of course). As people are becoming increasingly aware of the state of our environment, many are eager to pitch in and do what they can. Thanks to our project manager and our creative director, that now includes our office [...]

An Increase in Blogging

It should come as no surprise that companies are using blogs. A lot. In fact, blogs fill a specific niche that other forms of social media do not. It is estimated that this year just over one in three companies have a public-facing blog used for marketing (which is expected to rise to 43% by [...]

Measuring Your Brand’s Social Media Health

Let’s face it: we all like to succeed. And our social media is no exception; while it can be easily measured with various indicators such as voice, reach, retweets and comments, measuring without an overall objective won’t bring you any closer to success. You need to be able to gauge its success, measure it, and see that it remains healthy.

The Rise of Social Network Usage

Social network usage, which has rapidly increased in popularity, will rise sharply in 2010. 127 million people (roughly 57% of all domestic internet users) will visit social network sites on a monthly basis in the United States by the end of the year. A 16% increase since 2009, it is projected that by 2014, 65.8% [...]

The New–Yet Old!–Ask.com

Move over, Google: Ask.com is reverting back to their old methods. The site, which is beta-testing a new version, is going to have users type in a question to ensure an answer (which was their initial method when the site first started). While Google may point you in a general direction, Ask.com is determined to [...]