Posts Tagged ‘Online Marketing’



Facebook Passes eBay in Value, Becoming No. 3 U.S. Web Company

Facebook Inc.’s estimated worth is now bigger than Ebay Inc.’s valuation, making it the third- largest U.S. Internet business and underscoring the growing allure of social media for investors. Facebook’s stock is trading at more than $16 on SecondMarket Inc., an exchange for shares of privately held companies, said a person familiar with the latest [...]

Google to add In-Flight WiFi for Holidays

If you want to fly this holiday season, and happen to have a ticket booked on AirTran, Delta, or Virgin America, you can thank Google for in flight Wi-Fi access! Google Chrome has teamed up once again with the travel industry to provide Gogo Inflight Internet to passengers from November 20, 2010 to January 2, [...]

What is it about babies?

They are cute, funny, adorable, and they have the uncanny ability to sell things. They are better sales people than the most seasoned veterans. How is it that you would trust a baby to sway your investment decisions, but have a hard time trusting the 50+ year old suit and tie? Why is it that [...]

GrabTheDeal.com

Interactivity Marketing announces the launch of Grab The Deal is slated for November 1, 2010. Signup to stay in the loop at http://www.GrabTheDeal.com

Campbell’s Soup Revamping Advertising Campaign

When you think of soup, surely Campbell Soup comes to mind. Let’s face it: they’re a major brand with hundreds of different options/flavors that has been around for decades. A recent drop in sales (by 5% in the fourth quarter), however, has their advertising executives eager to revamp; $100 million in revamping, to be exact. Reports show that the company has spent $236 million in advertising last year (excluding online), and $97 million through June of this year.

Undervaluing Social Media for Customer Service

While social media is on the rise (acquiring new customers and increasing brand awareness), few brands are using social media channels for customer-service objectives. Surveyed top-brand senior-level marketing executives consider the most important objectives for social media to be: • New Customer Acquisition: 30.10% • Drive Brand Awareness: 26.50% • Retain Existing Customers: 24% • [...]

Generating Business from Location-Based Social Networks

The time has come for those of you business owners who aren’t utilizing location-based social networks to jump on board. Google Local, Twitter Places, and now Facebook allow users to “check in” to a location and reveal their thoughts/opinions. Equally impressive is the influential ability of one customer; one good review can lead to another, and so on and so forth. Before you know it, you’ve generated a large amount of business from your customers’ opinions.

The Growth of Online Advertising

Talk about your significant expansion: online advertising—targeting anything and everything involving social media—is expected to grow 14% next year to $51.9 billion. Email advertising will increase by 9% to $16 billion, advertising in video streams will increase by 60% to $5.6 billion, and online promotions will increase by 10% to $24 billion.

Going Green at Interactivity Marketing

“Going green”: a concept that is spreading like wildfire (in the best sense of the phrase, of course). As people are becoming increasingly aware of the state of our environment, many are eager to pitch in and do what they can. Thanks to our project manager and our creative director, that now includes our office [...]