Posts Tagged ‘Marketing’



An Increase in Blogging

It should come as no surprise that companies are using blogs. A lot. In fact, blogs fill a specific niche that other forms of social media do not. It is estimated that this year just over one in three companies have a public-facing blog used for marketing (which is expected to rise to 43% by [...]

Facebook Introduces ‘Places’ Feature

Statuses, updates, posts: while they may let you know what a friend is doing, they don’t have the ability to inform exactly where they are. Just when you thought Facebook couldn’t put you in even closer contact with your friends, they went ahead and introduced the Places feature: mobile GPS technology that announces an exact [...]

Measuring Your Brand’s Social Media Health

Let’s face it: we all like to succeed. And our social media is no exception; while it can be easily measured with various indicators such as voice, reach, retweets and comments, measuring without an overall objective won’t bring you any closer to success. You need to be able to gauge its success, measure it, and see that it remains healthy.

The Rise of Social Network Usage

Social network usage, which has rapidly increased in popularity, will rise sharply in 2010. 127 million people (roughly 57% of all domestic internet users) will visit social network sites on a monthly basis in the United States by the end of the year. A 16% increase since 2009, it is projected that by 2014, 65.8% [...]

The New–Yet Old!–Ask.com

Move over, Google: Ask.com is reverting back to their old methods. The site, which is beta-testing a new version, is going to have users type in a question to ensure an answer (which was their initial method when the site first started). While Google may point you in a general direction, Ask.com is determined to [...]

Gaining Quality Facebook Fans

Let’s face it: we all love seeing the fan numbers increase on our Facebook pages. And while there are many tactics for attracting more, it’s important to bear in mind that those numbers don’t reflect an ensured return on investment. You may have an abrupt increase of a thousand or so fans (and it’ll end [...]

Move Over, America: Is China Becoming The New Fast Food Nation?

Yum Brands, the parent company of KFC, Pizza Hut and Taco Bell, has reported a 33% surge in profits from its operations in China in the second quarter. Demand for fried chicken sandwiches and pepperoni pizza is increasing every day. There are nearly 3,000 fried chicken restaurants and 560 Pizza Hut locations operating in over [...]

J.C. Penney’s Newest Marketing Tool

Let’s face it: we’re an impatient generation of consumers. We want things fast and efficiently, and avoid driving, sales haggling, and in-store purchases in general. When you think about it, why would we want to spend the time and gas money? Considering technology has made it possible to browse and buy electronics, jewelry, and basically any good known to man—even groceries!—online , why would clothes be any different?

Walmart On Top

Despite global recession, one particular company is still able to stay on top. Through strategic marketing, demographics, and increased brand awareness, Walmart has managed to trump all.