Posts Tagged ‘Marketing’



The Not-So-Inevitable Social Break-Up:

This Valentine’s Day companies are taking a closer look at the relationship they have with consumers. While most are focusing on growing a future with their customers, one company, ExactTarget, is taking a look at the dreaded break-up. The “Social Break-Up” to be exact. In a study published earlier this month , ExactTarget takes a look at the reasons consumers unsubscribe from email, Facebook and Twitter.

Facebook Passes eBay in Value, Becoming No. 3 U.S. Web Company

Facebook Inc.’s estimated worth is now bigger than Ebay Inc.’s valuation, making it the third- largest U.S. Internet business and underscoring the growing allure of social media for investors. Facebook’s stock is trading at more than $16 on SecondMarket Inc., an exchange for shares of privately held companies, said a person familiar with the latest [...]

We Have ALL Been Here!

How many of you can see this picture, and totally relate? Working for any company that directly works for others, you want to do the best to provide for your clients every need, want, and whim. Lets face it, sometimes things fall through the cracks. We all have those 1 or 5 clients that are [...]

Hardees, Carl’s Jr. Launch Mobile Apps With Check-ins

NEW YORK (AdAge.com) — Add two more to the list of marketers trying to emulate Foursquare: fast-food chains Hardee’s and Carl’s Jr. The two CKE Restaurant fast-food chains are launching their own loyalty mobile apps to reward customers for “checking in” at any one of their 3,000 locations around the country. The app, for iPhones [...]

GrabTheDeal.com

Interactivity Marketing announces the launch of Grab The Deal is slated for November 1, 2010. Signup to stay in the loop at http://www.GrabTheDeal.com

Campbell’s Soup Revamping Advertising Campaign

When you think of soup, surely Campbell Soup comes to mind. Let’s face it: they’re a major brand with hundreds of different options/flavors that has been around for decades. A recent drop in sales (by 5% in the fourth quarter), however, has their advertising executives eager to revamp; $100 million in revamping, to be exact. Reports show that the company has spent $236 million in advertising last year (excluding online), and $97 million through June of this year.

Generating Business from Location-Based Social Networks

The time has come for those of you business owners who aren’t utilizing location-based social networks to jump on board. Google Local, Twitter Places, and now Facebook allow users to “check in” to a location and reveal their thoughts/opinions. Equally impressive is the influential ability of one customer; one good review can lead to another, and so on and so forth. Before you know it, you’ve generated a large amount of business from your customers’ opinions.

The Growth of Online Advertising

Talk about your significant expansion: online advertising—targeting anything and everything involving social media—is expected to grow 14% next year to $51.9 billion. Email advertising will increase by 9% to $16 billion, advertising in video streams will increase by 60% to $5.6 billion, and online promotions will increase by 10% to $24 billion.

Going Green at Interactivity Marketing

“Going green”: a concept that is spreading like wildfire (in the best sense of the phrase, of course). As people are becoming increasingly aware of the state of our environment, many are eager to pitch in and do what they can. Thanks to our project manager and our creative director, that now includes our office [...]