Posts Tagged ‘brand awareness’



Measuring Your Brand’s Social Media Health

Let’s face it: we all like to succeed. And our social media is no exception; while it can be easily measured with various indicators such as voice, reach, retweets and comments, measuring without an overall objective won’t bring you any closer to success. You need to be able to gauge its success, measure it, and see that it remains healthy.

The New–Yet Old!–Ask.com

Move over, Google: Ask.com is reverting back to their old methods. The site, which is beta-testing a new version, is going to have users type in a question to ensure an answer (which was their initial method when the site first started). While Google may point you in a general direction, Ask.com is determined to [...]

Gaining Quality Facebook Fans

Let’s face it: we all love seeing the fan numbers increase on our Facebook pages. And while there are many tactics for attracting more, it’s important to bear in mind that those numbers don’t reflect an ensured return on investment. You may have an abrupt increase of a thousand or so fans (and it’ll end [...]

iPad App To Visually Enhance Facebook & Twitter

Facebook and Twitter: everyone’s favorite guilty pleasure. The brand new iPad: an immediate favorite among Apple lovers. Combine the three and the result is an enhanced, mobile means of checking statuses and posting Tweets. As just when you thought it couldn’t get any better, it does. Flipboard, a start-up that will be releasing its iPad [...]

Move Over, America: Is China Becoming The New Fast Food Nation?

Yum Brands, the parent company of KFC, Pizza Hut and Taco Bell, has reported a 33% surge in profits from its operations in China in the second quarter. Demand for fried chicken sandwiches and pepperoni pizza is increasing every day. There are nearly 3,000 fried chicken restaurants and 560 Pizza Hut locations operating in over [...]

Walmart On Top

Despite global recession, one particular company is still able to stay on top. Through strategic marketing, demographics, and increased brand awareness, Walmart has managed to trump all.

BP Facebook Controversy

Controversy-prone Facebook strikes again. Major debate surrounds the temporary disablement of a 700,000-person-strong page titled ‘The Boycott BP page’, which attempts to dissuade the public from purchasing from the company (due to the devastating oil spill in the Gulf of Mexico). Though said to have been an automated error, the page was restored shortly after complaints.