Posts Tagged ‘brand awareness’



`12 Days of Christmas’ Items’ Cost Nears $100,000

PITTSBURGH (AP) — In the unlikely event that your Christmas list this year includes every item mentioned in “The Twelve Days of Christmas,” be prepared to pay nearly $100,000. Trying to buy the 364 items repeated in all the song’s verses — from 12 drummers drumming to a partridge in a pear tree — would [...]

Facebook Passes eBay in Value, Becoming No. 3 U.S. Web Company

Facebook Inc.’s estimated worth is now bigger than Ebay Inc.’s valuation, making it the third- largest U.S. Internet business and underscoring the growing allure of social media for investors. Facebook’s stock is trading at more than $16 on SecondMarket Inc., an exchange for shares of privately held companies, said a person familiar with the latest [...]

We Have ALL Been Here!

How many of you can see this picture, and totally relate? Working for any company that directly works for others, you want to do the best to provide for your clients every need, want, and whim. Lets face it, sometimes things fall through the cracks. We all have those 1 or 5 clients that are [...]

We live in a Twitter-iffic world….

Twitter is slowly revolutionizing the way in which we communicate. You can tell which of your Facebook friends also have Twitter, and use it regularly. If you think about it, you don’t realize how long your normal, everyday thoughts are, until you are given a limit of characters in which to express that thought. I [...]

Major Brands Spending Big Bucks on Google

With Google controlling 65% of U.S. web searches, major companies couldn’t afford not to spend top dollar on search advertising.

Campbell’s Soup Revamping Advertising Campaign

When you think of soup, surely Campbell Soup comes to mind. Let’s face it: they’re a major brand with hundreds of different options/flavors that has been around for decades. A recent drop in sales (by 5% in the fourth quarter), however, has their advertising executives eager to revamp; $100 million in revamping, to be exact. Reports show that the company has spent $236 million in advertising last year (excluding online), and $97 million through June of this year.

Undervaluing Social Media for Customer Service

While social media is on the rise (acquiring new customers and increasing brand awareness), few brands are using social media channels for customer-service objectives. Surveyed top-brand senior-level marketing executives consider the most important objectives for social media to be: • New Customer Acquisition: 30.10% • Drive Brand Awareness: 26.50% • Retain Existing Customers: 24% • [...]

Generating Business from Location-Based Social Networks

The time has come for those of you business owners who aren’t utilizing location-based social networks to jump on board. Google Local, Twitter Places, and now Facebook allow users to “check in” to a location and reveal their thoughts/opinions. Equally impressive is the influential ability of one customer; one good review can lead to another, and so on and so forth. Before you know it, you’ve generated a large amount of business from your customers’ opinions.

An Increase in Blogging

It should come as no surprise that companies are using blogs. A lot. In fact, blogs fill a specific niche that other forms of social media do not. It is estimated that this year just over one in three companies have a public-facing blog used for marketing (which is expected to rise to 43% by [...]