Similar to services such as Foursquare and Gowalla, Places is available immediately through Facebook’s iPhone app and other advanced mobile devices. Users looking to announce their location simply tap “check in” and are able to view a list of nearby places; they then choose the place that matches where they are. They have the ability to write down what they are doing at that location (as well as what they think about it) and a story appears on friends’ new feeds as well as Recent Activity section on the page for that place.

Facebook’s overall goal with this feature is to not only inform friends of where they are, but to also learn if their friends are nearby at the same time. By writing down details of the place, others are able to view where the writer was days or even years ago. In addition to a single user checking in, the “tag” feature is available for linking others to that location as well (people can tag friends only if the taggers themselves check in to the location too).

The con side to this exciting new feature, however, is safety concerns; how is it safe to inform everyone on your friends list of your location? Facebook’s solution: check-ins will appear only to users’ Facebook friends as a default, and users have the ability to trim the recipients list to specific friends only.

And so there you have it: the innovative world of Facebook expanding yet again.

Don’t want to lug your camera, camcorder, and phone all over the place when you’re on vacation? No worries. The new iPhone includes a 5mp camera and is able to record and edit movies in 720p high definition. All in a package that is 9.3mm thin, right there in your pocket.

If you’re worried about your phone breaking if you drop it, worry no longer. The new phone comes with strengthened glass that is more scratch resistant, and a stainless steel band to secure the phone’s parts which also serves as the phone’s antenna.

Problems with multitasking or running multiple apps with your old iPhone? Problem solved. Apple has answered this with the Apple A4 mobile processor. The new processor is designed to answer many of the previous iPhone’s problems, all while claiming not to reduce battery life. The new operating system lets you run, say, a GPS app while listening to music or running other apps, all without reducing the phone’s performance. A more powerful phone with a more power efficient processor is what iPhone patrons asked for, and it’s exactly what they got.

Need some information? Need some help managing your money, or anything else during your day? There’s an app for that. Literally. With over 200,000 at Apple’s app store, you shouldn’t have trouble finding what you need. Some of which are even free. The phone also includes a program called Genius, which suggests apps to you based on the ones that you already have.

Those aren’t the only features that made the phone a hit. With the web and unparalleled video & audio connectivity and your fingertips, Apple’s improvement to a proven product is sure to be a hit with consumers.

What does this mean for marketing your products and services? With more and more people accessing the web by mobile phone, the greater the shift of the venue where people will get their information. The Web is a growing opportunity and vast information source. How will your business be found on the Web? Contact Interactivity Marketing and let us help you create your opportunity today.

For marketing help contact Interactivity Marketing!