In late March, Google released yet another update to their Panda algorithm, still seeking to improve the quality of its search results. The Panda algorithm, as you may know, was an update to the way that Google previously crawled and ranked sites. While it was intended to be an update that penalized sites that utilized [...]
Archive for the ‘Blog’ Category
Facebook Purchases Instagram… To Take On Pinterest?
By now you have probably heard that social media giant Facebook has purchased Instagram, the popular mobile phone photo editing and sharing application, for $1 billion in cash and stock. The acquisition of Instagram gives Facebook the potential to expand its mobile photo sharing capabilities, something that it has been seeking to do for a while. [...]
IM Breaks PPC Revenue Record
We’re not going to lie, the first quarter of 2012 was pretty awesome for Interactivity Marketing. We welcomed some great new clients, planned the launch of a new division, and laid the framework for an amazing digital marketing conference that will be held in South Florida in May of 2013. All of these things are [...]
Interactivity Marketing Wins Social Stage
Social Stage, an innovative new social media firm, has tapped Interactivity Marketing to lead its digital marketing efforts. Headquartered in California, Social Stage offers a revolutionary social media platform that allows customers to create fully-functional websites inside of their Facebook pages to drive factors such as engagement, referrals, and overall brand awareness. Social Stage allows [...]
IM to Host Interactivity Digital in South Florida in 2013
Inaugural Digital Marketing Conference Will Be Held on May 15-16, 2013 in South Florida Interactivity Marketing, one of the Southeast’s most rapidly growing digital marketing agencies, will be hosting an inaugural digital marketing conference (dubbed Interactivity Digital) on May 15th and 16th of 2013 in South Florida. The event will cover many in-depth aspects of [...]
Two More IM Employees Earn Google Certifications
Jennifer Arce and Sara Cefalu, both Digital Marketing Analysts at Interactivity Marketing in Myrtle Beach, SC have obtained their Google AdWords certifications, bringing the total number of Google certified Interactivity Marketing employees to three (the most in the Myrtle Beach area). There are only a total of twelve Google certified agencies in the state of [...]
IM to Attend Top US Digital Marketing Conferences
Myrtle Beach — March 27, 2012 Interactivity Marketing, one of the fastest growing digital marketing agencies in the Southeast, will be in attendance at some of the top digital and search marketing conferences in the nation in 2012. Staff from Interactivity Marketing will be attending the following conferences: BlueGlass LA (April 23-24) - BlueGlass LA will [...]
Social Media v/s Search Marketing [infographic]
Should you use Social Media or search marketing? The answer is a double punch. Social and Search both have their place but a double threat is best!
The Future of Mobile PPC
According to a recently published study from Marin Software, mobile pay-per-click ads are expected to make up 25% of all paid search clicks by December of 2012. In December of 2011, only 12.3% of paid clicks were from mobile devices, so the projected 103% growth is certainly a testament to the popularity of mobile Internet [...]
