Interactivity Marketing, a Myrtle Beach based digital marketing and advertising agency, has been selected as the agency of record for Myrtle Beach Zipline Adventures, a new attraction set to open in April. Interactivity Marketing has been tasked with handling all branding, web site design and development, print marketing materials, television, and outdoor advertising mediums for the coming attraction.

The new attraction will set upon the site of the former Pavilion and will offer a fifty-five foot tall zipline that will propel riders at speeds of up to forty miles per hour as they make their way between towers.  For thrill-seekers who are seeking an adrenaline rush, Myrtle Beach Zipline Adventures will also offer a Powerfan Jump that will allow adventurers to jump off of a sity-five foot tall tower and “free” fall (harness attached) to a height of fifteen feet before slowing down for a smooth landing. The attraction will begin construction in early February and is slated to open in April.

“We’re very excited to be working with Myrtle Beach Zipline Adventures,” said Gary Henderson, owner and President of Interactivity Marketing. “We’re looking forward to helping them develop and effectively market their brand. We feel like theirs will quickly become a popular attraction and that it will draw traffic to the downtown Myrtle Beach area, something which is great for the local economy.”

SOPA, the Stop Online Piracy Act bill, has been shelved. The cause of much controversy, the bill was designed to protect American “inventions and products” from being pirated by foreign websites, according to the bill’s primary sponsor, Lamar Smith (R-Texas). Opponents of the bill saw the act as an over-reach by government to control what citizens have access to on the web. In protest, Wikipedia shut down for a day and other large sites voiced their opposition to SOPA. You can read more about SOPA here:

http://mashable.com/2012/01/20/sopa-is-dead-smith-pulls-bill/

• A gallon of gas (depending on what state you live in)
• A footlong sandwich from Subway
• A street performer yelling a message of your choosing while juggling knives
• Someone to call and wish your friends a happy birthday as Arnold Schwarzenegger.

No, we’re not making the last two up. If you’d like the Terminator to wish your buddies a happy birthday, check out Fiverr.com. Fiverr is a website where people post things that they’ll do for just $5. Fiverr offers a wide range of services, ranging from business services such as professional voiceovers, video creation, and various promotions to highly unique services such as breakdancing (as seen on the home page of our website), beat-boxing, and chainsaw/knife juggling (seriously).

Since we think that Fiverr is so cool, we’ll upload a new Fiverr task every week. You can see the first one, a breakdancer dancing to Michael Jackson’s “Bad,” on our home page. Check back every week for new Fiverr tasks and also check your voicemails… You never know when Arnold might call.

What Would You Do for $5?

Even though the ball has dropped and the champagne has been put away, Interactivity Marketing is still finding plenty of reasons to celebrate the New Year. Over 70,000 of them, actually.

Throughout the first ten days of 2012, Interactivity Marketing has generated over 70,000 dollars for its pay-per-click clients. While that’s a great number for just ten days, it gets better. To make that money, we spent less than 3,000 dollars.

That’s a return on investment of 25 to 1. On average, for every dollar spent by a client Interactivity Marketing made them twenty-five. Using the PPC management software platform Acquisio, we were able to keep cost per conversion down while establishing high returns for a variety of clients.

If the rest of 2012 is anything like the first ten days, then Interactivity Marketing can look forward to astronomical success for its pay-per-click clients.

Where’s the champagne?

• Kim Kardashian and Kris Humphries married (and divorced)
• Interactivity Marketing added new clients to its roster
• Tim Tebow has become a semi-respected Quarterback in the NFL
• Interactivity Marketing continued to generate huge success for its clients.

To be honest, only two of those were big deals to us (sorry Tim and Kim). Our website may have been on vacation, but the staff at Interactivity has been hard at work for our clients. If you don’t believe it, see the work for yourself.

Since our website was last up, we’ve inked over two dozen new clients for a variety of services including search engine optimization, pay-per-click, web design and development, and overall branding. We’re excited to officially welcome all of them to the Interactivity family.

We’ve also had a great start to 2012, which you can learn more about here.

Check back often for new work, blogs, and other fun stuff. If you really want to keep up with us (and of course you do) feel free to like us on Facebook and follow us on Twitter.

And, if you’re really cool, contact us about becoming your agency. We look forward to hearing from you.

This Valentine’s Day companies are taking a closer look at the relationship they have with consumers.  While most are focusing on growing a future with their customers, one company, ExactTarget, is taking a look at the dreaded break-up.  The “Social Break-Up” to be exact.  In a study published earlier this month, ExactTarget takes a look at the reasons consumers unsubscribe from email, Facebook and Twitter.

• Over 90% of consumers have unsubscribed from opt-in emails.
• 54% unsubscribed because emails were too frequent.
• 49% unsubscribed because the content was repetitive or boring.
• 47% unsubscribed because they receive too many emails and need to get rid of some.
• 55% of Facebook users have “unliked” a company they became a fan of.
• 44% “unliked” because the company posted too frequently.
• 43% “unliked” because their walls were too crowded.
• 26% opted -in for a one time offer and were no longer interested in communicating with the company.
• 41% of Twitter users have stopped “following” companies they once followed.
• 52% stopped “following” because content was repetitive or boring.
• 41% stopped “following” because their feed was too crowded.
• 39% stopped “following” because the company was sending too many “Tweets”.

Whether through e-mail, Facebook or Twitter, one thing is consistent among the reasons consumers walk out the door: communications that, in some way, leads the customer to believe the company doesn’t care.  With over 95% of online consumers using e-mail, 65% using Facebook and 9% active tweeters, understanding the reasons that consumers disengage will allow companies to grow their relationships as well as their business.

Trying to buy the 364 items repeated in all the song’s verses — from 12 drummers drumming to a partridge in a pear tree — would cost $96,824, an increase of 10.8 percent over last year, according to the annual Christmas Price Index compiled by PNC Wealth Management.

http://finance.yahoo.com/news/12-Days-of-Christmas-items-apf-3990491279.html

Facebook’s stock is trading at more than $16 on SecondMarket Inc., an exchange for shares of privately held companies, said a person familiar with the latest pricing data. That would put its worth at about $41 billion, more than EBay’s $39.3 billion valuation on the Nasdaq Stock Market. Facebook only trails Amazon.com Inc., worth $74.4 billion, and Google Inc., valued at $192.9 billion, among U.S. Internet companies.

http://www.businessweek.com/news/2010-11-15/facebook-passes-ebay-in-value-becoming-no-3-u-s-web-company.html

How many of you can see this picture, and totally relate? Working for any company that directly works for others, you want to do the best to provide for your clients every need, want, and whim. Lets face it, sometimes things fall through the cracks. We all have those 1 or 5 clients that are known for either being very particular, very demanding, or very needy. How do you successfully handle, and appease those clients as well as maintaining your standard of quality for the rest of your clients?

What would have been the best course of action for Steve, the designer? Should he have gone to Mr. Jones and “reminded” him that it had been a week, 2 weeks, etc. and he still had given no content? Or should have Steve taken it upon himself to create something after the first week, even without the input from Mr. Jones?

As I see this illustration, I can place myself in both sets of shoes. As Mr. Jones, I am probably very busy. A friendly weekly reminder email would have been greatly appreciated. If I received 2 emails, that would tell me that it had been 2 weeks since meeting with Steve, and he was being held up by me. I could not expect Steve to stand by his initial deadline because of MY inability to deliver what I promised.

In this same scenario, myself as Steve, after I sent the 2 initial reminder emails, I would create everything I possibly could, and send Mr. Jones what I came up with. Thus (hopefully) giving Mr. Jones the visual motivation to get the content delivered. That way Mr. Jones knows that even though I have to wait for him to complete the job, I am at least pro-active enough to do what I can with the knowledge I have. This would also look better in his eyes, knowing that I care enough about him as a client to not wait for him to begin the job.

I know for a fact, I would be as pro-active as I could, in either role. As Mr. Jones, I would not expect Steve to turnover my website immediately if I had held him up. I would understand that I am not his only client, even if he makes me feel, and provides quality work as if I were. If I were Steve, I would do my best to be pro-active enough to stay on Mr. Jones and remind him that he said he would get the content. I would try to do everything to remedy the situation before it became a much bigger issue.