Shopping cart abandonment. Many marketers are aware of the phenomenon but fail to grasp the amount of revenue that they are losing as a result. Thanks to this infographic from Invesp, marketers can now see just how much shopping cart abandonment has the ability to decrease revenue and more importantly– why it occurs. Consumers abandon online shopping [...]
Archive for 2012
ESPN and Twitter Cashing in on Sports Tweets
Seeking to cash in on the popularity of tweeting during sporting events, ESPN and Twitter have announced a partnership that will open the door for brands to sponsor sports-centered Twitter campaigns. The first campaign, GameFace will launch during the NBA Finals and will encourage Twitter users to tweet a picture their best “gameface” during the [...]
New Wave of Google Search Updates Hits
As if Google’s updates in the month of April weren’t enough (if you missed that, here’s our April SEO Update), Google announced a new wave of tweaks, updates, and “fixes” last Friday. Here are some of the highlights: Improvements to Freshness Signal– Google really cares about providing searchers with new and useful content. As we’ve [...]
24 SEO Stats That Will Blow Your Mind
SEO is a complicated process. There are factors that search engine optimizers can control and some that they can’t (Google Panda and Penguin updates, anyone?). Since the SEO world is full of opinions over which website factors matter more than others in terms of increasing SEO rankings and traffic, we felt that we would share [...]
Google Penguin Update- How to Get Your Rankings Back
So a Penguin stole your rankings. What now? First of all, you aren’t alone. The Internet has been full of posts from individuals who have seen their rankings drop as a result of Google’s latest algorithm update, inauspiciously dubbed “Penguin. While its name sounds gentle enough, Penguin has been getting pretty heavily mixed reviews. Some have [...]
Google’s Webspam Update: Not All It’s Cracked Up to Be?
If you haven’t already heard, Google has rolled out a new algorithm over the last few days designed to prevent spammers from attaining high search rankings through black-hat SEO methods such as keyword stuffing, link scams, and intentionally repetitive content. In case you missed it, read our post here. While the SEO world was abuzz [...]
New Google Update to Take on Webspam in Search Results
A new search algorithm released on April 24th by Google will attempt to address the issue of webspam in search results. The algorithm will target spammers who intentionally utilize “black-hat” SEO methods such as keyword stuffing, duplicate content, and dishonest link building tactics to artificially inflate their website’s rankings. The update is expected to affect [...]
