Archive for 2011



The Not-So-Inevitable Social Break-Up:

This Valentine’s Day companies are taking a closer look at the relationship they have with consumers. While most are focusing on growing a future with their customers, one company, ExactTarget, is taking a look at the dreaded break-up. The “Social Break-Up” to be exact. In a study published earlier this month , ExactTarget takes a look at the reasons consumers unsubscribe from email, Facebook and Twitter.