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Archive for September, 2010
GrabTheDeal.com
Tags: Ad Age, Facebook, Interactivity Marketing, iPad, iPhone, Marketing, Myrtle Beach, Myrtle Beach Ad Agency, Myrtle Beach Marketing, Myrtle Beach Online Marketing, Myrtle Beach Social Media, Myrtle Beach YMCA, Online Marketing, SEO, Social Marketing, Social Media, Social Networking, Tweets, web design, Web Development, YMCA
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Major Brands Spending Big Bucks on Google
With Google controlling 65% of U.S. web searches, major companies couldn’t afford not to spend top dollar on search advertising.
Tags: ADT Security, Advertising, Amazon, Appollo Group, at&t, BP Corp., brand awareness, eBay, Expedia, Google, Hotels.com, JC Penney, Living Social, Search Advertising, Web Searches
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Campbell’s Soup Revamping Advertising Campaign
When you think of soup, surely Campbell Soup comes to mind. Let’s face it: they’re a major brand with hundreds of different options/flavors that has been around for decades. A recent drop in sales (by 5% in the fourth quarter), however, has their advertising executives eager to revamp; $100 million in revamping, to be exact. Reports show that the company has spent $236 million in advertising last year (excluding online), and $97 million through June of this year.
Tags: Ad Campaign, BBDO, brand awareness, Campbell's Soup, Demographics, Marketing, Online Marketing, Print Ads, Progresso, SEO, Social Marketing, Young & Rubicam
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Undervaluing Social Media for Customer Service
While social media is on the rise (acquiring new customers and increasing brand awareness), few brands are using social media channels for customer-service objectives. Surveyed top-brand senior-level marketing executives consider the most important objectives for social media to be: • New Customer Acquisition: 30.10% • Drive Brand Awareness: 26.50% • Retain Existing Customers: 24% • [...]
Tags: brand awareness, Myrtle Beach Social Media, Online Marketing, SEO, Social Marketing, Social Networking
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Generating Business from Location-Based Social Networks
The time has come for those of you business owners who aren’t utilizing location-based social networks to jump on board. Google Local, Twitter Places, and now Facebook allow users to “check in” to a location and reveal their thoughts/opinions. Equally impressive is the influential ability of one customer; one good review can lead to another, and so on and so forth. Before you know it, you’ve generated a large amount of business from your customers’ opinions.
Tags: brand awareness, Facebook, Google, Location-Based Social Networks, Marketing, Myrtle Beach Online Marketing, Myrtle Beach Social Media, Online Marketing, Social Media, Social Networking, Tweets, twitter, Web Development
Posted in Blog, Featured Blog | No Comments »
