Move over, Google: Ask.com is reverting back to their old methods. The site, which is beta-testing a new version, is going to have users type in a question to ensure an answer (which was their initial method when the site first started). While Google may point you in a general direction, Ask.com is determined to [...]
Archive for July, 2010
The New–Yet Old!–Ask.com
Tags: Ask.com, brand awareness, Google, Marketing, Online Marketing, SEO, Social Marketing, web design, Web Development
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Gaining Quality Facebook Fans
Let’s face it: we all love seeing the fan numbers increase on our Facebook pages. And while there are many tactics for attracting more, it’s important to bear in mind that those numbers don’t reflect an ensured return on investment. You may have an abrupt increase of a thousand or so fans (and it’ll end [...]
Tags: brand awareness, Einstein Bros. Bagels, Email Marketing, Facebook, Google, Marketing, Social Marketing, Social Media, Social Networking, Web Development
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Facebook Lawsuit
Facebook creator Mark Zuckerberg is currently facing a breach of contract lawsuit filed by Paul D. Ceglia, a designer who was hired to develop a website (Facebook) for $1,000.00 in 2003. Ceglia claims that Zuckerberg signed a contract entitling him to a 50% stake in the final product. While validity of the contract is currently [...]
Tags: Facebook, Social Media, Social Networking, web design, Web Development
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iPad App To Visually Enhance Facebook & Twitter
Facebook and Twitter: everyone’s favorite guilty pleasure. The brand new iPad: an immediate favorite among Apple lovers. Combine the three and the result is an enhanced, mobile means of checking statuses and posting Tweets. As just when you thought it couldn’t get any better, it does. Flipboard, a start-up that will be releasing its iPad [...]
Tags: brand awareness, Facebook, Flipboard, iPad, Myrtle Beach Marketing, Myrtle Beach Online Marketing, Myrtle Beach Social Media, Online Marketing, twitter, web design, Web Development
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Move Over, America: Is China Becoming The New Fast Food Nation?
Yum Brands, the parent company of KFC, Pizza Hut and Taco Bell, has reported a 33% surge in profits from its operations in China in the second quarter. Demand for fried chicken sandwiches and pepperoni pizza is increasing every day. There are nearly 3,000 fried chicken restaurants and 560 Pizza Hut locations operating in over [...]
Tags: brand awareness, Brand Expansion, KFC, Marketing, Pizza Hut, Social Marketing, Social Media, Taco Bell, Yum Brands
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J.C. Penney’s Newest Marketing Tool
Let’s face it: we’re an impatient generation of consumers. We want things fast and efficiently, and avoid driving, sales haggling, and in-store purchases in general. When you think about it, why would we want to spend the time and gas money? Considering technology has made it possible to browse and buy electronics, jewelry, and basically any good known to man—even groceries!—online , why would clothes be any different?
Tags: Advertising, Google, J.C. Penney, Marketing, Myrtle Beach Marketing, Myrtle Beach Social Media, Online Marketing, Social Influence, Social Media, Social Networking, Web Development, YouTube
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Walmart On Top
Despite global recession, one particular company is still able to stay on top. Through strategic marketing, demographics, and increased brand awareness, Walmart has managed to trump all.
Tags: brand awareness, Marketing, Myrtle Beach Marketing, Myrtle Beach Online Marketing, Myrtle Beach Social Media, Online Marketing, SEO, Social Marketing, Walmart, Web Development
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The Leaders In Mobile Device Apps
iPods, cell phones, iPads: globally successful wireless technology that is continuing to take off. With the invention of applications (whether free or purchased), consumers have the ability to do, well, pretty much anything. Looking up movie times and purchasing tickets? Easy. Scanning a bar code to view nutrition facts? Done. Changing your voice via autotune? You’ve got it. The spectrum of applications ranges from strange to unbelievably convenient, and the number of available applications is growing with each passing day.
Tags: Apple, EA Mobile, Fring, iPad, iPhone, iPod, Layar, Marketing, Online Marketing, Pulse, Social Marketing, Social Media, Square, Zynga
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BP Facebook Controversy
Controversy-prone Facebook strikes again. Major debate surrounds the temporary disablement of a 700,000-person-strong page titled ‘The Boycott BP page’, which attempts to dissuade the public from purchasing from the company (due to the devastating oil spill in the Gulf of Mexico). Though said to have been an automated error, the page was restored shortly after complaints.
Tags: brand awareness, Facebook, Social Media, Social Networking, Web Development
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